Making Edmond Promotion

The Film

To support and promote the film, I created a full suite of visual assets: posters, thumbnails, a custom logo, and more. All of which are featured on my portfolio and social platforms. These designs extend the tone and atmosphere of the film, combining a handmade aesthetic with cinematic visual storytelling.

Logo

I designed the "Making Edmond" logo a clean, modern serif typeface. “Making” is presented subtly in lowercase, while “Edmond” is bold and commanding. This is meant to reflect the dual narrative of both the process and the product. The logo’s simplicity allows it to scale effectively across digital thumbnails, posters, and video branding, while still feeling cinematic and polished.

Thumbnails

I made these three thumbnails to work at small sizes and attract attention instantly. Each one uses dramatic lighting, silhouettes, and minimal typography to convey the intimacy of the sculpting process. My aim was to hook potential viewers, balancing clarity and mystery.

Posters

Above are two posters I designed for "Making Edmond". One poster features a grounded, cinematic photo of me sitting beside the finished sculpture showing the quiet, eerie aftermath. The other isolates the monster in a silhouette, backlit to enhance its form. They capture the tone of the film while standing on their own as clean and composed posters.

Social Media Promos

For social media, I created these vertical compositions formatted for Instagram stories. Two of which are collages made by stacking still frames taken directly from the film. The center image stands apart, it’s a photo I took (of myself) specifically for the promos and thumbnails, it's designed to feel symbolic of the artist/creature relationship. Together, they build anticipation while staying true to the film’s handmade feel.