Making Edmond Promotion

The Film

To support and promote the film, I created a full suite of visual assets: posters, thumbnails, a custom logo, and more—all featured on my portfolio and social platforms. These designs extend the tone and atmosphere of the film, combining a handmade aesthetic with cinematic visual storytelling.

Thumbnails

These three thumbnails were designed to work at small sizes and attract attention instantly. Each uses stark lighting, silhouettes, and minimal typography to convey the intimacy and intrigue of the sculpting process. The aim was to visually hook potential viewers within seconds, balancing clarity and mystery.

Logo

The "Making Edmond" logo was designed with a clean, modern serif typeface. “Making” is presented subtly in lowercase, while “Edmond” is bold and commanding—reflecting the dual narrative of process and product. The logo’s simplicity allows it to scale effectively across digital thumbnails, posters, and video branding, while still feeling cinematic and polished.

Social Media Promos

For social media, I created these vertical compositions formatted for Instagram. Two of which are creative collages made by stacking frames taken directly from the film and layering the "Making Edmond" logo and release date on top. This method keeps the visuals authentic to the documentary’s tone and visual style. The center image stands apart—it’s a photo I staged specifically for the promo and thumbnail, designed to feel symbolic of the artist/creature relationship. Together, they build anticipation while staying true to the film’s handmade feel.

Posters

Above are two posters I designed for "Making Edmond". One poster features a grounded, cinematic photo of me sitting beside the finished sculpture—evoking a quiet, eerie aftermath. The other isolates the monster in a silhouette, backlit to enhance its form and tension. Both designs are visually bold, cleanly composed, and carefully typographed to balance mood and professionalism. They capture the tone of the film while standing on their own as striking visual statements.

Creative Process and Promotional Strategy

Designing these promotional assets required a blend of creative direction and technical execution. I worked across photography, digital compositing, and type layout, balancing storytelling with visual clarity. Selecting the right stills, adjusting lighting and contrast, integrating clean typography, and formatting for various platforms demanded a sharp eye and understanding of visual hierarchy. Each piece needed to reflect the handmade spirit of the film while being polished enough to function as professional media. This project pushed me to combine instinctive design choices with the discipline of structured visual communication.

These visuals weren’t just artistic exercises—they were designed with real-world promotional goals in mind. I crafted these materials to serve multiple functions: social media sharing, YouTube thumbnails, film festival entries, and portfolio presentation. By tailoring the tone and format for each platform, I practiced visual marketing that remains consistent and memorable.

This project represents a full-circle creative effort—from concept and sculpture to film and visual promotion. "Making Edmond" demonstrates my ability to direct and document a process, while also developing a cohesive visual identity to represent it in the world.